BIBLE OF CROSS-BORDER SHOPPING IN CHINA A RUNAWAY SUCCESS!

In fact, Hong Kong's South China Morning Post called the first edition the ?bible of cross-border shopping'. The book sold out in just 10 months. In her current release, The "Updated Version", she mainly focuses on fashion but has also included a new section on buying original Chinese antiques. First time author and Hong Kong resident Ellen McNally says her motivation for writing the book was to make a shopping spree to Shenzhen, a short 40-minute train ride from Hong Kong, a fun and pain free experience. "Tourists and local residents alike have so little time to shop that they want to make their experience efficient and get value for their money.

I want to make it easy for them and give them a comfort level even before they cross the border into China," McNally explains.The first edition was snapped up by English speaking Hong Kong shoppers eager to find bargains in the world's newest shopping Mecca.
Tourists to the area have endorsed the book as well.
"McNally takes you by the hand. Were it not for this super little book, I would have turned back and gone to my nice hotel room in Hong Kong.
The guide was so great, I went back twice!" said Ros Pleatman of Cincinnati, Ohio.

Shop in Shenzhen ? an insider's guide, is an easy to use guide, the size of a CD box and if used wisely before and during a trip to Shenzhen, it saves shoppers time, energy and money. McNally gives you:? How to get there, what to expect, what to do besides shopping? Where to shop? How much to pay and how to negotiate the best deals? Where to find the best deals on everything from handbags, to massages, jewellery, tailored clothes, shoes, boots and much more?..???????? Ms. McNally first heard about shopping in Shenzhen when one of her HK friends raved about the deals in this warehouse city. She decided to check it out and found fabrics to die for, excellent custom tailoring for a song, pearls, semi-precious stones, handbags, shoes and much more?all at amazing prices. It took her two years of research to unearth all the deals but after that first trip, McNally made it her mission to help shopaholics with champagne tastes get their fashion fix at Chinese prices.

McNally has certainly taken the frustration out of Shenzhen shopping. She has covered Lowu Commercial City, a huge mall, in detail with specific shop recommendations for close to 100 product and service categories. The guide also covers the city's main shopping areas including furniture and antique shops. This new release covers everything you need to know about buying original Chinese antiques (and having them delivered to your country!) in the city of Zhuhai, just over an hour away by Hong Kong's comfortable and convenient ferry system.
"Shop in Shenzhen ? an insider's guide" is available at local Hong Kong bookstores, at the airport and on McNally's website, www.shopinshenzhen.com.

It retails for HK$95. ($US12.00) Ellen McNally had a successful career as a corporate marketing consultant in America prior to relocating to Hong Kong. She also worked as a marketing research director for several multinational corporations. She is currently working on her next book. ????????????.

Planet LuLu hosts L.A.'s Best Summer Designer Sample Sale

Los Angeles, CA (ContentDesk) May 13, 2004 -? What do soccer moms, trendy teenagers and black-clad D-girls have in common? You can find them all in the salesrooms of Planet LuLu stalking designer apparel like prowling lionesses stalking prey.
Planet Lulu hosts its summer sample sale on Saturday, June 5th from 9-3pm. Shoppers will delight in apparel and accessories from over 60 of LA's and New York's most exclusive designers packed in one room. Shoppers may choose from designer handbags, top denim and boutique designers such as Lily McNeal, Free People, Eva Fortune and Ella Moss. For five years now, Planet LuLu has been hosting monthly sales of some repute in California and New York.

Angelenos have come to know Lulu as the best place to find designer apparel and accessories at bargain basement prices. From the monthly sample sales, Lulu developed the concept as invitation-only.
Planet Lulu's first L.A. sale drew over 500 shoppers. Today, Lulu sees more attendees...

Celebrate Discount Designer Purses eFashionHouse.com Named 'Best of the Web' PEOPLE Magazine Plus 10% Off Shopping Spree

Santa Monica, CA (ContentDesk) August 15, 2006 -- eFashionhouse.com has been renowned by fashionistas worldwide as an online leader in providing designer handbags and accessories at a discount for over 10 years.
Now, PEOPLE magazine is recognizing eFashionhouse.com as "Best of the Web" in its Fall 2006 special edition of StyleWatch which hit the newsstands August 4, 2006. People StyleWatch page 40, Best of the Web, Clip & Click -- save page 40 for future reference.

How to Develop Your Own Personal Fashion Style

Samuel L. Jackson has a Kangol hat.
Jude Law always seems to have a beautiful tailored English suit with a colored shirt.
Mischa Barton from the hit TV show "The OC" has her beautiful frilled skirts. What is your personal fashion style? Have you ever sat down and worked out your personality and what would suit you? You should.

After this article you will have some ideas of how to gain that look. THAT LOOK. The look that makes people say, "They have great sense of personal style."

First, take a serious assessment of your personal style. Are you traditional? Are you modern with some punk attitude? Fashion forward perhaps, daring even? You have to find this out. This heads you in the right direction.

Second, why are you trying to develop your own personal fashion style? What is the reasoning behind it? Are you trying to be more noticeable, just for fun, or for the opposite sex?

Third, find your niche market on...

The World According to Designer Handbags 101

There's a new kid on the block in the wonderful, wacky world of designer handbags.
In case you haven't heard, World According to Jess is taking the fashion accessories industry by storm.
But don't let the amateurish name fool you, this design house is taking no prisoners!
In a relatively short period of time, this company has achieved immense respect and credibility in the industry.
Jessica Alpert-Goldman, namesake and owner of World According to Jess, has firmly entrenched herself in an industry that is not always kind to outsiders.
The designs are bold, quirky, and cute?much like Jess herself.
With an impressive catalogue of designs, and the support of her ever-growing legion of fans, 2006 may just be the year of Jess.

Without a doubt, she is off to a smashing start.
Her bags have already been photographed with famous fashionistas like Beyonce Knowles, Sarah Jessica-Parker, Gwyneth Paltrow, and Lindsey Lohan.
The World According to Designer Handbags 101
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