How To Unleash Your Own Viral Marketing Campaign
One of the e-marketing topics least written about is viralmarketing. Yet it is one of the most successful e-marketingmethods used today!In this article, I will discuss the various forms of viralmarketing (VM) being used online. I will also provide examples ofeach form of VM and how you can use it.VM #1. Word-Of-MouthThe most common implementation of word-of-mouth VM are the "TellA Friend" or "Recommend This To A Friend" forms on mostwebsites.Usage rate differs from site to site. For some entertainmentsites, the usage of tell-a-friend forms can be very high.
Yetfor other large content sites, the usage may be insignificant.The usage rate depends a lot on the kind of content beingrecommended and the user group.However this form of VM can be cheaply and quickly implementedand its efficacy can be enhanced with a contest or lucky draw.There are a number of free tell-a-friend service providersonline. For a list of them, go tohttp://www.internetmarketingfocus.com o.cgi?l=a010p1VM #2. Pass-It-OnThis is a popular activity for most email users - be itcorporate, home or academic account holders.When we receive attachments of funny pictures or cool Flashgames, we usually forward them to friends. And they in turnforward the attachments to their contacts.The snowball effect can create a distribution channel easilyreaching hundreds of people within a few hours - from just oneoriginal email.Here's how you can implement pass-it-on VM:Create a fun game using Macromedia Flash and send it out tocontacts in your address book. Include your website URL withinthe Flash program and invite people to click to your site.Also make it available for download on your website ..
and watchit spread virally!If you want to track statistics such as the rate of infection,you can always include a 1x1 GIF or other e-tracking mechanism.For pass-it-on VM to succeed, you have to create something thatpeople will want to share with others.Other pass-it-on VM media include PowerPoint slides, fun graphicsand small utility programs. Check out some pass-it-on VM examplesat http://www.madblast.comVM #3. Service-basedThe most successful service-based VM pioneer is Hotmail. Theystarted with little promotion but grew phenomenally using alittle tag line that they included at the bottom of every emailsent out. The tag line included a short teaser and their websiteURL.Now imagine the number of emails that are sent out daily and howthose emails help Hotmail get more new users - which in turnresult in even more emails sent out!The next example is Blue Mountain e-greeting cards.
When someonesends an e-card using Blue Mountain, the recipient has to go toBlue Mountain's site to view it - bringing in anotherpotential user who will send out more e-cards.One more example: BraveNet Web Services. BraveNet provideswebmasters with tools such as guestbooks, forums, polls andemail forms.When people use a BraveNet guestbook on a member site, they areexposed to BraveNet's advertisements - inviting them to sign upfor a BraveNet service.If you own a service-based site, you should seriously considerimplementing VM to grow your site. Start brainstorming for ideas!Which Type Of VM Should You Implement?Choose one that complements the nature of your business andwebsite. If you sell designer handbags, try doing a fun Flashgame that quiz users on different brands of designer handbags.Be bold, creative and original!To read more about viral marketing, go tohttp://www.internetmarketingfocus.com o.cgi?l=a010p2To search for marketing resources related to VM, go tohttp://www.internetmarketingfocus.com o.cgi?l=a010p3.
Cranberry Commerce, Inc. Announces Relaunch of selenalynn.com Fashion Accessories E-commerce Site
FORT LAUDERDALE, Fla., (ContentDesk) April 24, 2006 -- Cranberry Commerce, Inc., formed in February 2004 to provide women of all ages a fast, friendly accessories shopping destination on the Internet, today announced that they have redesigned their initial e-commerce website, www.selenalynn.com.
www.selenalynn.com offers one of the largest selections of womens and girls fashion accessories for sale on the Internet.
The site carries many well-known brands, such as Mudd, Skechers, Baby G, Dickies, Dogeared Jewelry, Jones New York, Orange County Choppers, Kenneth Cole, Littlearth and RocaWear.
Product categories include handbags, collegiate accessories, watches, jewelry, sunglasses, t-shirts, casual shoes, belts, hats, and gifts from $2 to over $200.
The website was initially launched in...
Handbags > Cranberry Commerce, Inc. Announces Relaunch of selenalynn.com Fashion Accessories E-commerce Site
The World of Gucci Handbags
Guccio Gucci started his luggage and saddle company in the year 1921, in Florence, then created another company a little later in Via Condotti, Rome. Little did he, or anyone else for that matter, that the name Gucci would be adored and sought after from everyplace on the globe. Everybody loves Gucci handbags. They love these handbags for their wonderful designs and superb quality in craftmanship.
In 1947, Guccio Gucci created and released a breakthrough handbag that would swarm the country with a unique and popular fashion statement.
This handbag was the first of its kind to feature a beautiful bamboo handle and was adored by many who purchased it. This handbag was made out of striped webbing from saddle girth. Following this remarkable hit, Guccio Gucci made a valiant return to the fashion industry a few years later, introducing the moccasin handbag. This handbag had a metal bit and was an instant smash among Gucci lovers worldwide.
As Guccio...
Handbags > The World of Gucci Handbags
Mother's Day: "Mama's got a brand new bag"
(ContentDesk) April 10, 2006 -- This Mothers Day, Charles L. Thomas is creating sibling rivalry with his fabulous collection of classic and stylish handbags.Charles L. Thomas is a ballroom dancer turned handbag designer.
His couture creations stress quality, beauty, comfort and classic elegance. With chic handbags made of the finest materials from all over the world and well crafted with the highest quality Italian leathers, Charless handbags boast a luxurious grace and beauty that rivals the larger brand names.
Charles is driven by unparalleled ambition, equal only to his passion for design and creation, his collection ranks well atop the fashion food chain.Charles takes pride in all of his creations; "I absolutely love to experiment with different shapes and textures.
I design all of my handbags from the inside out meaning that my handbags are as luxurious on inside as they are on the out. I make sure to pay special attention to every detail and to the quality...
Handbags > Mother's Day: "Mama's got a brand new bag"
Why Doesn?t My Small Business Web Site Sell?
Many small business owners are disappointed by the ability of their web site to generate new business.
Simply having a web site does not guarantee its effectiveness as a marketing tool.
If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web site.Does this sound familiar?
If so, you may be making one of several common mistakes made by small business owners make when they decide to turn to the web for more business.
Here are five common mistakes that can hinder the marketing performance of your web site.Failure to Measure TrafficEvery so often when I speak with someone who is dismayed at their web site's ability to generate revenue.
I am surprised when they tell me they don't know how many people visit their site each month, day, hour, etc.
Measuring the traffic to and through your web site is critical for understanding the marketing prowess of your web...
Why Doesn?t My Small Business Web Site Sell?
Handbags > Why Doesn?t My Small Business Web Site Sell?
The World According to Designer Handbags 101
There's a new kid on the block in the wonderful, wacky world of designer handbags.
In case you haven't heard, World According to Jess is taking the fashion accessories industry by storm.
But don't let the amateurish name fool you, this design house is taking no prisoners!
In a relatively short period of time, this company has achieved immense respect and credibility in the industry.
Jessica Alpert-Goldman, namesake and owner of World According to Jess, has firmly entrenched herself in an industry that is not always kind to outsiders.
The designs are bold, quirky, and cute?much like Jess herself.
With an impressive catalogue of designs, and the support of her ever-growing legion of fans, 2006 may just be the year of Jess.
Without a doubt, she is off to a smashing start.
Her bags have already been photographed with famous fashionistas like Beyonce Knowles, Sarah Jessica-Parker, Gwyneth Paltrow, and Lindsey Lohan.
The World According to Designer Handbags 101
Handbags > The World According to Designer Handbags 101
Finding Wholesale Distributors Made Easy
Do you ever wonder why some people can sell items on Ebay cheaper than other people?
The point of selling items on any site or in a brick and mortar store is to make money.
So how can some people sell items so cheap and still make money is the question that begs to be answered.
The short answer is by finding good wholesale distributors.
This morning I googled wholesale distributor and found that 14,000,000 sites were listed.
That's 14 million sites!
And the problem is getting through that mess to find legitimate wholesale distributors that are willing to work with you.
You know, when I first started selling on Ebay, I did what everyone of you has done.
I went to google or msn and typed in wholesale or wholesale distributor, and I expected that it would be easy to find the perfect wholesale distributor for whatever item that I wanted.
Well let me tell you something: there is a lot of garbage out...
Handbags > Finding Wholesale Distributors Made Easy
Bridal Shops
When a wedding is being planned, an animated discussion about the wedding gown to be worn by the bride is inevitable. This item is of paramount importance to the couple, their families and to friends and well-wishers. But there are many more such important things to be selected and purchased prior to a wedding. Visiting different stores to purchase all the items on the shopping list for a wedding can be overwhelming. For years, wedding planners have wished that the list of items required for a bride were available under one roof.
A bridal shop fulfills this need. As the name suggests, a bridal shop specializes in providing everything needed for a wedding. The experience of shopping for a wedding can be made simple by stepping into a one stop bridal shop.
The shopping list for a wedding includes bridal gowns, bridesmaids' gowns, flower girls dresses, flowers, headpieces, veils and many other accessories. Bridal stores handle fitting and alteration for all kinds of...
Handbags > Bridal Shops
New Resource for Do-it-Yourself Fashionistas
(ContentDesk) September 26, 2005 -- Lucy's Fashion Fabrics and Trims reaches out to Do-it-Yourself Fashionistas and fabric addicts with a new "fabric boutique," http://www.lucysfabrics.com.
Lucy's Fashion Fabrics and Trims caters to individuals and small businesses who create one-of-a-kind women's and children's apparel and accessories. In keeping with a boutique concept, the online store carries select fashion-forward items in the areas of stretch knits, lingerie supplies, fashion trims, faux "skins" like furs and vinyl, and supplies for making handbags and totes.
"We are inspired by our customers, and love it when they share our creations with us. Many of our customers are successful designers of everything from dog jackets, to dance costumes, to corsets," says owner Laura Dapkus.
"Even though the applications seem so different, our style leans toward the retro, girly, punk and goth, so we offer a consistent...
New Resource for Do-it-Yourself Fashionistas
Handbags > New Resource for Do-it-Yourself Fashionistas
Ecco Shoes Guide - Ecco offers all types of shoes
Danish shoe manufacturer, Ecco had established a company in Bredebro in 1963. Nowadays it provides an extensive range of men's and women's shoes worldwide. The company operates more than 3,000 shops globally and produces approximately 12 million pairs of shoes per year. These shoes are known as Ecco Shoes just because of the manufacturer's name.
Company has its own tanneries and it regularly works to reduce the environmental impact of tanning process.
Ecco shoes are designed...
shoes Ecco Shoes Guide - Ecco offers all types of shoes How To Unleash Your Own Viral Marketing Campaign Handbags
Handbags > Ecco Shoes Guide - Ecco offers all types of shoes