Internet Marketing - The Basics (part 1)
One of the most important factors to bear in mind when planning and building your web site is what sort of visitors you are really looking for.
The process should be;
1 - Find the Target market
then
2 - Get them to visit your site
If you don't proceed in this way then you might get great amounts of visitors to your site but they may not be 'quality' visitors...
i.e. they may have stumbled upon your site whilst actually looking for something else..
something you do not offer.
So If you have a site that sells red leather jackets and you promote your site under the category of 'clothing' then you will probably get many visitors coming to your site all looking for some item of clothing.
If you fine tune your advertising from the start it is possible to pre-qualify the web site visitor a little so that you will only receive hits from those who are looking for 'red leather jackets'.
By doing this you will have MUCH LESS traffic...
however, the traffic you do get will be looking for exactly what you are offering from the very start.
This will increase your conversion rate immensely and you will make far more sales per visitor and therefore, if you are paying for your advertising will increase your Return On Investment (ROI)
What are the methods you can use to get traffic to your site?
Pay Per Click (PPC)
Search Engines
Google's Adwords and similar
Article submission
Blogs
Newsgroups or Forums
Classifieds (online)
Offline methods
PPC (Pay Per Click)
Most Search engines now have some sort of pay per click system. This is basically where you pay the search engine to appear at the top of the results page for your chosen keyword... the cost for this is based on performance so you pay a certain amount each time your site is visited. The actual cost of each click depends upon the popularity of that search term but normally starts at about $0.10 per click and for the average popular term can rise up to about $1 per click and for certain terms can rise up to as much as $20 or $30 per click.
Search engines
To get your site included in the major search engines can be the best form and at the same time the most difficult form of getting visitors to your site... it can be completely free of charge.
If you do manage to get your site included then when you will probably find your page after typing in your chosen 'keyword' or 'search term' to be low down in the results. For popular keywords your new site will probably be found after thousands of other sites. Most people don't click on the web sites that are listed below the 4th or 5th positions so being ranked for example 845th for your search term is almost the same as being ranked 23rd as both will result in next to no traffic at all. The depressing truth is that you must appear in the top 3 or 4 positions to obtain any considerable amount of traffic.
To achieve high rankings for your particular search term is an art in itself...
this art is known as SEO (Search Engine Optimisation).
This art form has no rules, only guidelines. The search engines want to give accurate results and therefore don't tend to make public the details of how they rank the search results
Google Adwords
Adwords is the google answer to PPC where you pay for your listing based on the search term but instead of appearing at the top of the search results page your ad will appear in 2 different places. First, in a column of adverts down the right hand side of the search results and second they appear on participating web sites that have related content to your keywords. These sites will get a small percentage of your payment per click but will send you a large amount of traffic.
Using ADwords successfully is basically a numbers game.
You need to know the percentage of sales you can make from your web site.. i.e., if you sell 2 of your products for every 100 visitors to your site then it is possible to calculate more or less how much you can afford to spent on ppc advertising.
For Example:
Say you sell handbags for $50 that you buy for $20 and for every 100 visitors to your site you normally sell 2 handbags.
Your profit margin for the two sales will be $60 ($30 profit per sale).
Divide the profit by the amount of visitors ($60 / 100 = $0.60) -
this is the maximum amount you can spent on advertising to break even.
Obviously you need to do better than break even and make a profit therefore as a rule of thumb you can divide this amount by 2 ($0.30) to get you maximum bid per click to be able to advertise with ppc AND still make a profit.
If you would like more information on how to play the Adwords numbers game then I can highly recommend the book by Greg Helsin entitled Google Adwords 123 which
can also be found at our web site
http://net-business-online.com/adwords123.php
In part two of this article we talk about more marketing techniques for your web site and present some of the best marketing tools available.
.
The World of Gucci Handbags
Guccio Gucci started his luggage and saddle company in the year 1921, in Florence, then created another company a little later in Via Condotti, Rome. Little did he, or anyone else for that matter, that the name Gucci would be adored and sought after from everyplace on the globe. Everybody loves Gucci handbags. They love these handbags for their wonderful designs and superb quality in craftmanship.
In 1947, Guccio Gucci created and released a breakthrough handbag that would swarm the country with a unique and popular fashion statement.
This handbag was the first of its kind to feature a beautiful bamboo handle and was adored by many who purchased it. This handbag was made out of striped webbing from saddle girth. Following this remarkable hit, Guccio Gucci made a valiant return to the fashion industry a few years later, introducing the moccasin handbag. This handbag had a metal bit and was an instant smash among Gucci lovers worldwide.
As Guccio...
Handbags > The World of Gucci Handbags
Cranberry Commerce, Inc. Announces Relaunch of selenalynn.com Fashion Accessories E-commerce Site
FORT LAUDERDALE, Fla., (ContentDesk) April 24, 2006 -- Cranberry Commerce, Inc., formed in February 2004 to provide women of all ages a fast, friendly accessories shopping destination on the Internet, today announced that they have redesigned their initial e-commerce website, www.selenalynn.com.
www.selenalynn.com offers one of the largest selections of womens and girls fashion accessories for sale on the Internet.
The site carries many well-known brands, such as Mudd, Skechers, Baby G, Dickies, Dogeared Jewelry, Jones New York, Orange County Choppers, Kenneth Cole, Littlearth and RocaWear.
Product categories include handbags, collegiate accessories, watches, jewelry, sunglasses, t-shirts, casual shoes, belts, hats, and gifts from $2 to over $200.
The website was initially launched in...
Handbags > Cranberry Commerce, Inc. Announces Relaunch of selenalynn.com Fashion Accessories E-commerce Site
BIBLE OF CROSS-BORDER SHOPPING IN CHINA A RUNAWAY SUCCESS!
In fact, Hong Kong's South China Morning Post called the first edition the ?bible of cross-border shopping'. The book sold out in just 10 months. In her current release, The "Updated Version", she mainly focuses on fashion but has also included a new section on buying original Chinese antiques. First time author and Hong Kong resident Ellen McNally says her motivation for writing the book was to make a shopping spree to Shenzhen, a short 40-minute train ride from Hong Kong, a fun and pain free experience. "Tourists and local residents alike have so little time to shop that they want to make their experience efficient and get value for their money.
I want to make it easy for them and give them a comfort level even before they cross the border into China," McNally explains.The first edition was snapped up by English speaking Hong Kong shoppers eager to find bargains in the world's newest shopping Mecca.
Tourists to the area have endorsed the book as well.
"McNally...
Handbags > BIBLE OF CROSS-BORDER SHOPPING IN CHINA A RUNAWAY SUCCESS!
Celebrate Discount Designer Purses eFashionHouse.com Named 'Best of the Web' PEOPLE Magazine Plus 10% Off Shopping Spree
Santa Monica, CA (ContentDesk) August 15, 2006 -- eFashionhouse.com has been renowned by fashionistas worldwide as an online leader in providing designer handbags and accessories at a discount for over 10 years.
Now, PEOPLE magazine is recognizing eFashionhouse.com as "Best of the Web" in its Fall 2006 special edition of StyleWatch which hit the newsstands August 4, 2006. People StyleWatch page 40, Best of the Web, Clip & Click -- save page 40 for future reference.